Marketing Models and the Lucas Critique

HJ van Heerde, MG (Marnik) Dekimpe, WP Putsis Jr.

Research output: Contribution to journal › Article › Academic › peer-review

38 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	15-21
Number of pages	7
Journal	Journal of Marketing Research
Volume	42
Issue number	1
DOIs	https://doi.org/10.1509/jmkr.42.1.15.56888
Publication status	Published - 2005

Research programs

@article{ae05d91c48b84d548c14a8893b5c0dfd,

title = "Marketing Models and the Lucas Critique",

author = "{van Heerde}, HJ and Dekimpe, {MG (Marnik)} and {Putsis Jr.}, WP",

year = "2005",

doi = "10.1509/jmkr.42.1.15.56888",

language = "Undefined/Unknown",

volume = "42",

pages = "15--21",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}