Marketing Models for the Life Sciences Industry

Research output: Chapter/Conference proceedingChapterAcademic

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga, R. van der Lans
PublisherSpringer-Verlag
Pages385-430
Number of pages46
ISBN (Print)9783319569390
Publication statusPublished - 2017

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