Marketing Models for the Life Sciences Industry

Research output: Chapter/Conference proceeding › Chapter › Academic

2 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Marketing Decision Models
Editors	B. Wierenga, R. van der Lans
Publisher	Springer-Verlag
Pages	385-430
Number of pages	46
ISBN (Print)	9783319569390
Publication status	Published - 2017

Research programs

@inbook{f0996b5611c94c65995babb3fa9fca09,

title = "Marketing Models for the Life Sciences Industry",

author = "Vardan Avagyan and {Landsman - Schwartz}, Vardit and Stefan Stremersch",

year = "2017",

language = "English",

isbn = "9783319569390",

pages = "385--430",

editor = "B. Wierenga and {van der Lans}, R.",

booktitle = "Handbook of Marketing Decision Models",

publisher = "Springer-Verlag",

address = "Germany",

}