Marketing of a Financial Innovation: Commercial use of the euro by European companies prior to mandatory adoption

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)123-123
Number of pages1
JournalJournal of Business Research
Volume48
Issue number2
Publication statusPublished - 2000

Research programs

  • RSM MKT

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