Marketing of the life sciences: a new framework and research agenda for a nascent field

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@article{5c28753e7d7547a78541d08713c2b2ae,

title = "Marketing of the life sciences: a new framework and research agenda for a nascent field",

author = "Stefan Stremersch and {Van Dyck}, WMJ",

year = "2009",

doi = "10.1509/jmkg.73.4.4",

language = "English",

volume = "73",

pages = "4--30",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}