Marketing of the life sciences: a new framework and research agenda for a nascent field

Stefan Stremersch, WMJ Van Dyck

Research output: Contribution to journalArticleAcademicpeer-review

87 Citations (Scopus)
Original languageEnglish
Pages (from-to)4-30
Number of pages27
JournalJournal of Marketing
Volume73
Issue number4
DOIs
Publication statusPublished - 2009

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