Marketing orientation and strategies in The Netherlands

KJ Alsem, JC Hoekstra, B van der Heide

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages45
EditionSOM Research Paper 96B02
Publication statusPublished - 1996

Publication series

SeriesSOM Research Paper
Volume96B02

Research programs

  • ESE - MKT

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