| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 36-43 |
| Number of pages | 8 |
| Journal | Tijdschrift voor Marketing |
| Volume | jrg. 27 |
| Issue number | nr.2 |
| Publication status | Published - 1993 |
Research programs
- EUR ESE 25
Marketing Performance-evaluatie
P Waalewijn, E Peelen, AJ van Triest
Research output: Contribution to journal › Article › Professional › peer-review