Marketing strategy and Wall Street: nailing down marketing's impact

DM Hanssens, RT Rust, RK Srivastava

Research output: Contribution to journalArticleAcademicpeer-review

81 Citations (Scopus)

Abstract

marketing¿finance interface, firm financial value, brand value, efficient markets, brand equity
Original languageUndefined/Unknown
Pages (from-to)115-118
Number of pages4
JournalJournal of Marketing
Volume73
Issue number6
DOIs
Publication statusPublished - 2009

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