Marketingplanning en -strategie

E Peelen, Eric Waarts, T van den Heuvel, M Maresch

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationNIMA marketing lexicon: begrippen en omschrijvingen
EditorsE. Waarts et al.
Place of PublicationGroningen
PublisherWolters-Noordhoff
Pages155-174
Number of pages20
Publication statusPublished - 1993

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