Marketingplanning en -strategie

E Peelen, Eric Waarts, T van den Heuvel, M Maresch

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	Undefined/Unknown
Title of host publication	NIMA marketing lexicon: begrippen en omschrijvingen
Editors	E. Waarts et al.
Place of Publication	Groningen
Publisher	Wolters-Noordhoff
Pages	155-174
Number of pages	20
Publication status	Published - 1993

Cite this

@inbook{fefc0c51cddf431dbe873b1a5af7ea76,

title = "Marketingplanning en -strategie",

author = "E Peelen and Eric Waarts and {van den Heuvel}, T and M Maresch",

year = "1993",

language = "Undefined/Unknown",

pages = "155--174",

editor = "{Waarts et al.}, E.",

booktitle = "NIMA marketing lexicon: begrippen en omschrijvingen",

publisher = "Wolters-Noordhoff",

address = "Netherlands",

}