| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketingjaarboek |
| Editors | R. Dijck, C. van Tilborgh |
| Place of Publication | Zellik |
| Pages | 84-89 |
| Number of pages | 6 |
| Publication status | Published - 1996 |
Research programs
- EUR ESE 06
Marktgericht denken en handelen
Harry Commandeur, R Frambach
Research output: Chapter/Conference proceeding › Chapter › Academic