Marktgerichtheid: het dilemma voor de marketingafdeling?

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Business-to-business marketing in de praktijk
Editors	J.J.W. ten Bosch, R.J. de Groot, C.A.H.H. de Ridder
Place of Publication	Utrecht
Pages	1-20
Number of pages	20
Publication status	Published - 1996

Research programs

@inbook{eb85fb068dd7463e910741f1b94e3aed,

title = "Marktgerichtheid: het dilemma voor de marketingafdeling?",

author = "Langerak, {F (Fred)} and Harry Commandeur",

year = "1996",

language = "Undefined/Unknown",

pages = "1--20",

editor = "{ten Bosch}, J.J.W. and {de Groot}, R.J. and {de Ridder}, C.A.H.H.",

booktitle = "Business-to-business marketing in de praktijk",

}