Marktgerichtheid: het dilemma voor de marketingafdeling?

F (Fred) Langerak, Harry Commandeur

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationBusiness-to-business marketing in de praktijk
EditorsJ.J.W. ten Bosch, R.J. de Groot, C.A.H.H. de Ridder
Place of PublicationUtrecht
Pages1-20
Number of pages20
Publication statusPublished - 1996

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