Original language | Undefined/Unknown |
---|---|
Title of host publication | NIMA marketing lexicon: begrippen en omschrijvingen |
Editors | N. Lamperjee, E. Waarts |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 99-153 |
Number of pages | 55 |
Publication status | Published - 1993 |
Marktonderzoek
Ale Smidts, LJ Doorn, J Post
Research output: Chapter/Conference proceeding › Chapter › Professional