| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA Marketing Lexicon: Begrippen en omschrijvingen. |
| Editors | E. Waarts |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 111-169 |
| Number of pages | 59 |
| ISBN (Print) | 9001653367 |
| Publication status | Published - 1999 |
Marktonderzoek
Research output: Chapter/Conference proceeding › Chapter › Professional