Original language | Undefined/Unknown |
---|---|
Title of host publication | European Advances in Consumer Research: Volume I |
Editors | W.F. van Raaij, G.J. Bamossy |
Place of Publication | Provo, Utah |
Pages | 479-484 |
Number of pages | 6 |
Publication status | Published - 1993 |
Meaning Structure of Brand Names and Extensions
WF van Raaij, WM Schoonderbeek
Research output: Chapter/Conference proceeding › Chapter › Academic