Meaning Structure of Brand Names and Extensions

WF van Raaij, WM Schoonderbeek

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	European Advances in Consumer Research: Volume I
Editors	W.F. van Raaij, G.J. Bamossy
Place of Publication	Provo, Utah
Pages	479-484
Number of pages	6
Publication status	Published - 1993

Cite this

@inbook{63dbcc92349142649ca7b0301c5cb2c1,

title = "Meaning Structure of Brand Names and Extensions",

author = "{van Raaij}, WF and WM Schoonderbeek",

year = "1993",

language = "Undefined/Unknown",

isbn = "0915552310",

pages = "479--484",

editor = "{van Raaij}, W.F. and G.J. Bamossy",

booktitle = "European Advances in Consumer Research: Volume I",

}