Meaning Structure of Brand Names and Extensions

WF van Raaij, WM Schoonderbeek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEuropean Advances in Consumer Research: Volume I
EditorsW.F. van Raaij, G.J. Bamossy
Place of PublicationProvo, Utah
Pages479-484
Number of pages6
Publication statusPublished - 1993

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