Measuring and Managing Customer Lifetime Value. A CLV Scorecard and Cohort Analysis in a Subscription-based Enterprise

M Bonacchi, Paolo Perego

Research output: Contribution to conference › Paper › Professional

Original language	Undefined/Unknown
Publication status	Published - 2012
Event	Management Accounting Quarterly - Fall 2012 Duration: 1 Jan 2012 → …

Conference	Management Accounting Quarterly
City	Fall 2012
Period	1/01/12 → …

Research programs