| Original language | Undefined/Unknown |
|---|---|
| Publication status | Published - 2012 |
| Event | Management Accounting Quarterly - Fall 2012 Duration: 1 Jan 2012 → … |
Conference
| Conference | Management Accounting Quarterly |
|---|---|
| City | Fall 2012 |
| Period | 1/01/12 → … |
Measuring and Managing Customer Lifetime Value. A CLV Scorecard and Cohort Analysis in a Subscription-based Enterprise
M Bonacchi, Paolo Perego
Research output: Contribution to conference › Paper › Professional