Measuring and managing the essence of a brand personality

Research output: Contribution to journal › Article › Academic › peer-review

69 Citations (Scopus)

Research programs

@article{03fecde6a0ff4ed48084f916cee7cfd0,

title = "Measuring and managing the essence of a brand personality",

author = "J Rekom and Gabriele Jacobs and PWJ Verlegh",

year = "2006",

doi = "10.1007/s11002-006-5362-5",

language = "Undefined/Unknown",

volume = "17",

pages = "181--192",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}