Measuring and managing the essence of a brand personality

J Rekom, Gabriele Jacobs, PWJ Verlegh

Research output: Contribution to journalArticleAcademicpeer-review

63 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)181-192
Number of pages12
JournalMarketing Letters
Volume17
Issue number3
DOIs
Publication statusPublished - 2006

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