Measuring corporate identity. Its measurement and use in coporate communication

J Rekom

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, 1993
EditorsJ. Chías, J. Sureda
Place of PublicationBarcelona
Pages1497-1514
Number of pages1737
Publication statusPublished - 1993

Research programs

  • RSM MKT

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