Measuring neural arousal for advertisements and its relationship with advertising success

Esther Eijlers, Maarten Boksem, Ale Smidts

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)
51 Downloads (Pure)
Original languageEnglish
JournalFrontiers in Neuroscience
Volume14
Issue number736
DOIs
Publication statusPublished - 12 Aug 2020

Research programs

  • RSM MKT

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