Measuring neural arousal for advertisements and its relationship with advertising success

Esther Eijlers, Maarten Boksem, Ale Smidts

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
Original languageEnglish
JournalFrontiers in Neuroscience
Volume14
Issue number736
DOIs
Publication statusPublished - 12 Aug 2020

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