Original language | English |
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Journal | Frontiers in Neuroscience |
Volume | 14 |
Issue number | 736 |
DOIs | |
Publication status | Published - 12 Aug 2020 |
Measuring neural arousal for advertisements and its relationship with advertising success
Esther Eijlers, Maarten Boksem, Ale Smidts
Research output: Contribution to journal › Article › Academic › peer-review
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