Measuring neural arousal for advertisements and its relationship with advertising success

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@article{aa1eeaf962524fedad678439c15bbfc0,

title = "Measuring neural arousal for advertisements and its relationship with advertising success",

author = "Esther Eijlers and Maarten Boksem and Ale Smidts",

year = "2020",

month = aug,

day = "12",

doi = "10.3389/fnins.2020.00736",

language = "English",

volume = "14",

journal = "Frontiers in Neuroscience",

issn = "1662-4548",

publisher = "Frontiers Media S.A.",

number = "736",

}