Measuring neural arousal for advertisements and its relationship with advertising success

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@article{aa1eeaf962524fedad678439c15bbfc0,

title = "Measuring neural arousal for advertisements and its relationship with advertising success",

author = "Esther Eijlers and Maarten Boksem and Ale Smidts",

year = "2020",

month = aug,

day = "12",

doi = "10.3389/fnins.2020.00736",

language = "English",

volume = "14",

journal = "Frontiers in Neuroscience",

issn = "1662-4548",

publisher = "Frontiers Media SA",

number = "736",

}

TY - JOUR

T1 - Measuring neural arousal for advertisements and its relationship with advertising success

AU - Eijlers, Esther

AU - Boksem, Maarten

AU - Smidts, Ale

PY - 2020/8/12

Y1 - 2020/8/12

U2 - 10.3389/fnins.2020.00736

DO - 10.3389/fnins.2020.00736

M3 - Article

C2 - 32765214

SN - 1662-4548

VL - 14

JO - Frontiers in Neuroscience

JF - Frontiers in Neuroscience

IS - 736

ER -