Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

MG (Marnik) Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)409-416
Number of pages8
JournalApplied Stochastic Models in Business and Industry
Volume21
Issue number4/5
Publication statusPublished - 2005

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