Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

MG (Marnik) Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Abstract

The use of price promotions to stimulate brand and firm performance is increasin

Original language	Undefined/Unknown
Edition	ERIM Research Series in Management 2003-087
Publication status	Published - 2003

Series	ERIM Research Series in Management
Volume	2003-087

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title = "Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling",

abstract = "The use of price promotions to stimulate brand and firm performance is increasin",

author = "Dekimpe, {MG (Marnik)} and DM Hanssens and VR Nijs and JBEM Steenkamp",

year = "2003",

language = "Undefined/Unknown",

series = "ERIM Research Series in Management",

edition = "ERIM Research Series in Management 2003-087",

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TY - BOOK

T1 - Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

AU - Dekimpe, MG (Marnik)

AU - Hanssens, DM

AU - Nijs, VR

AU - Steenkamp, JBEM

PY - 2003

Y1 - 2003

N2 - The use of price promotions to stimulate brand and firm performance is increasin

AB - The use of price promotions to stimulate brand and firm performance is increasin

UR - http://hdl.handle.net/1765/1062

M3 - Report

T3 - ERIM Research Series in Management

BT - Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

ER -