Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Research output: Contribution to journal › Article › Professional

Original language	Undefined/Unknown
Pages (from-to)	409-416
Number of pages	8
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4/5
Publication status	Published - 2005

Research programs

TY - JOUR

T1 - Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

AU - Dekimpe, MG (Marnik)

AU - Hanssens, DM

AU - Nijs, VR

AU - Steenkamp, JBEM

PY - 2005

Y1 - 2005

M3 - Article

SN - 1524-1904

VL - 21

SP - 409

EP - 416

JO - Applied Stochastic Models in Business and Industry

JF - Applied Stochastic Models in Business and Industry

IS - 4/5

ER -