Measuring Success in Export Marketing Strategy: A Critical review

PMHM (Paul) Matthyssens, P Pauwels

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the Third Symposium of the Consortium for International Marketing Research
Editors	T.G. Madsen
Place of Publication	Odense, Denmark
Pages	185-204
Number of pages	20
Publication status	Published - 1995

Cite this

@inbook{5c95025b129845438c13723c52446c41,

title = "Measuring Success in Export Marketing Strategy: A Critical review",

author = "Matthyssens, {PMHM (Paul)} and P Pauwels",

year = "1995",

language = "Undefined/Unknown",

pages = "185--204",

editor = "T.G. Madsen",

booktitle = "Proceedings of the Third Symposium of the Consortium for International Marketing Research",

}