Measuring the effectiveness of Marketing Information Systems

Berend Wierenga, KRE Huizingh, LH Teunter

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationBook of Abstracts, Marketing Science Conference, Berkeley
EditorsT. Erdem, et al
Place of PublicationBerkeley
PublisherUniversity of California
Pages59-59
Number of pages1
Publication statusPublished - 1997

Cite this