Measuring the effectiveness of Web Sites

JC Hoekstra, KRE Huizingh, HCJ Vrolijk

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)66-67
Number of pages2
JournalFrontiers in Direct Marketing Research, Proceedings of the 10th DMEF Educators Conference
Publication statusPublished - 1999

Bibliographical note

New York

Research programs

  • ESE - MKT

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