| Original language | English |
|---|---|
| Title of host publication | EMMA Conference 2017 |
| Place of Publication | Ghent |
| Publication status | Published - 2017 |
| Externally published | Yes |
Media management as a style of thinking: Exploring entrepreneurial and branding strategies in start-ups
Sven-Ove Horst, C Wündsch
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review