Media management as a style of thinking: Exploring entrepreneurial and branding strategies in start-ups

Sven-Ove Horst, C Wündsch

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationEMMA Conference 2017
Place of PublicationGhent
Publication statusPublished - 2017
Externally publishedYes

Research programs

  • ESHCC - non EUR result

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