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Merkcrisismodel; twaalf casestudies naar effectieve reactiestrategieën voor A-merken in crisissituaties

  • M van Buren
  • , LM Sloot

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages106
Publication statusPublished - 1995

Research programs

  • ESE - MKT

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