| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 54-59 |
| Number of pages | 6 |
| Journal | Tijdschrift voor Marketing |
| Volume | 28 |
| Issue number | 10 |
| Publication status | Published - 1994 |
| Externally published | Yes |
Merkwaarde: Brand-added value als basis voor brand equity
HJ Riezebos
Research output: Contribution to journal › Article › Professional › peer-review