Mesure te influence de la surprise dans un contexte d'achat: une experimentation pilote

Joelle Vanhamme

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Place of PublicationLouvain-la-neuve
Publication statusPublished - 2002

Publication series

Seriesworking paper iag/ucl

Research programs

  • RSM MKT

Cite this