| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 54-57 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Volume | juni 2000 |
| Issue number | 6 |
| Publication status | Published - 2000 |
Meten en verbeteren. De Marketing Balanced Scorecard onder de loep
P Waalewijn, E Peelen, Y Mandour
Research output: Contribution to journal › Article › Professional › peer-review