Abstract
MiniBrake – a German startup that produces a remote-controlled brake system for children’s bikes – is ready to sell its product to a mass market. Should it enter the German home market and rely on specialized bicycle stores to sell the product? Or should it license the technology to an established player in the US who, in turn, would market and sell the product under their brand name?
| Original language | English |
|---|---|
| Publication status | Published - 2015 |