Modeling category-level purchase timing with brand-level marketing variables

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)469-489
Number of pages21
JournalJournal of Applied Econometrics
Volume24
Issue number3
DOIs
Publication statusPublished - 2009

Research programs

  • EUR ESE 31

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