Modeling category-level purchase timing with brand-level marketing variables

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages23
EditionEconometric Institute EI 2003-15
Publication statusPublished - 2003

Publication series

SeriesEconometric Institute
VolumeEI 2003-15

Research programs

  • ESE - MKT

Cite this