Modeling category-level purchase timing with brand-level marketing variables

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of Publication3000 DR Rotterdam
Number of pages21
EditionEI reprint serie EI-1498
Publication statusPublished - 2009

Publication series

SeriesEI reprint serie
VolumeEI-1498

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