Modeling consideration sets and brand choice using artificial neural networks

BLK Vroomen, Philip Hans Franses, E Nierop

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)206-217
Number of pages12
JournalEuropean Journal of Operational Research
Volume154
Issue number1
DOIs
Publication statusPublished - 2004

Research programs

  • ESE - MKT

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