Modeling dynamic effects of the marketing mix on market shares

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages28
EditionERIM Report Series Research in Management 044-MKT
Publication statusPublished - 2003

Publication series

SeriesERIM Report Series Research in Management
Volume044-MKT

Research programs

  • ESE - MKT

Cite this