Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve

M Kiygi-Calli, M Weverbergh, Philip Hans Franses

Research output: Contribution to journalArticleProfessionalpeer-review

4 Citations (Scopus)
10 Downloads (Pure)
Original languageEnglish
Pages (from-to)90-101
Number of pages13
JournalInternational Journal of Forecasting
Volume33
Publication statusPublished - 2017

Research programs

  • ESE - E&MS

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