Modeling intra-seasonal heterogeneity in hourly advertising response models

M Kigy-Calli, M Weverbergh, Philip Hans Franses

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageEnglish
Place of PublicationRotterdam
Number of pages11
EditionEI reprint serie EI-1700
Publication statusPublished - 2020

Publication series

SeriesEI reprint serie
VolumeEI-1700

Research programs

  • ESE - E&MS

Cite this