Modeling Marketing Dynamics by Time Series Econometrics

K Pauwels, I Currim, MG (Marnik) Dekimpe, E Ghysels, DM Hanssens, N Mizik, P Naik

Research output: Contribution to journalArticleAcademicpeer-review

43 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)167-183
Number of pages17
JournalMarketing Letters
Volume15
Issue number4
Publication statusPublished - 2004

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