Modeling potentially time-varying effects of promotions on sales

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages27
EditionERIM Report Series 2001 05-MKT
Publication statusPublished - 2001

Publication series

SeriesERIM Report Series 2001
Volume05-MKT

Research programs

  • ESE - MKT

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