Morph the Web to build empathy, trust and sales

Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, Fareena Sultan

Research output: Contribution to journalComment/Letter to the editorPopular

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)53-61
Number of pages9
JournalMIT Sloan Management Review
Volume50
Issue number4
Publication statusPublished - Jun 2009

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