Morph the Web to build empathy, trust and sales

Research output: Contribution to journal › Comment/Letter to the editor › Popular

43 Citations (Scopus)

Cite this

@article{f2f930c9d7f0450b992ef9902a2db81e,

title = "Morph the Web to build empathy, trust and sales",

author = "Urban, \{Glen L.\} and Hauser, \{John R.\} and Guilherme Liberali and Michael Braun and Fareena Sultan",

year = "2009",

month = jun,

language = "English",

volume = "50",

pages = "53--61",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Editorial of MIT Sloan Management Review",

number = "4",

}

TY - JOUR

T1 - Morph the Web to build empathy, trust and sales

AU - Urban, Glen L.

AU - Hauser, John R.

AU - Liberali, Guilherme

AU - Braun, Michael

AU - Sultan, Fareena

PY - 2009/6

Y1 - 2009/6

UR - https://www.scopus.com/pages/publications/77953988167

M3 - Comment/Letter to the editor

AN - SCOPUS:77953988167

SN - 1532-9194

VL - 50

SP - 53

EP - 61

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

ER -