| Original language | English |
|---|---|
| Pages (from-to) | 12-14 |
| Number of pages | 3 |
| Journal | RSM Discovery - Management Knowledge |
| Volume | 20 |
| Issue number | 4 |
| Publication status | Published - 2014 |
Morphing advertising to improve online campaign success
Research output: Contribution to journal › Article › Professional
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