Motion Pictures: Consumers, Channels and Intuition

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18 Citations (Scopus)

Research programs

@article{3cb18ce0257b4d2898415a9918220b70,

title = "Motion Pictures: Consumers, Channels and Intuition",

author = "Berend Wierenga",

year = "2006",

doi = "10.1287/mksc.1050.0185",

language = "Undefined/Unknown",

volume = "25",

pages = "674--677",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "6",

}