Original language | Undefined/Unknown |
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Title of host publication | Advances in Consumer Research |
Pages | 280-282 |
Number of pages | 3 |
Volume | 32 |
Publication status | Published - 2005 |
Motivational Influences of Social Context on Consumer Behavior
Stefano Puntoni, N T Tavassoli
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review