Motivational Influences of Social Context on Consumer Behavior

Stefano Puntoni, N T Tavassoli

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationAdvances in Consumer Research
Pages280-282
Number of pages3
Volume32
Publication statusPublished - 2005

Research programs

  • RSM MKT

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