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Motivational Influences of Social Context on Consumer Behavior

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original languageUndefined/Unknown
Title of host publicationAdvances in Consumer Research
Pages280-282
Number of pages3
Volume32
Publication statusPublished - 2005

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Research programs

  • RSM MKT

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