MOVIEMOD: a decision support system for premarket evaluation of motion pictures

JJ Jonker, MS Sawhney, J Eliashberg, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages35
EditionEconometric Institute 9803
Publication statusPublished - 1998

Publication series

SeriesEconometric Institute
Volume9803

Research programs

  • ESE - MKT
  • RSM MKT

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