MOVIEMOD: an implementable decision-support system for prelease market evaluations of motion pictures

J Eliashberg, JJ Jonker, MS Sawhney, Berend Wierenga

Research output: Contribution to journalArticleAcademicpeer-review

138 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)226-243
Number of pages18
JournalMarketing Science
Volume19
Issue number3
Publication statusPublished - 2000

Research programs

  • RSM MKT

Cite this