MOVIEMOD: an implementable decision-support system for prelease market evaluations of motion pictures

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@article{99a351d087ca4ffa98a0c3524f0d5ded,

title = "MOVIEMOD: an implementable decision-support system for prelease market evaluations of motion pictures",

author = "J Eliashberg and JJ Jonker and MS Sawhney and Berend Wierenga",

year = "2000",

language = "Undefined/Unknown",

volume = "19",

pages = "226--243",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}