Multi-attribute perceptual mapping using idiosyncratic brand and attribute sets

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@article{1bac7297d8654b4b93ec60b1403b011d,

title = "Multi-attribute perceptual mapping using idiosyncratic brand and attribute sets",

author = "THA Bijmolt and {van de Velden}, Michel",

year = "2012",

doi = "10.1007/s11002-012-9163-8",

language = "English",

volume = "23",

pages = "585--601",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}