Museum exhibition co-creation in the age of data: Emerging design strategy for enhanced visitor engagement

Development and popularisation of creative technologies have resulted in changes to creative processes in the art and museum sector, and have redefined consumer and producer roles. The design practises that emerge when exhibition designers integrate new technologies to promote visitor engagement and co-creation are investigated in this article. This study delves into a novel design strategy for exhibition co-creation that acknowledges each interaction as a potential data point and involves connections between exhibition space, narrative, technology, interaction, and visitor, as well as a distinction between aware and unaware co-creation.