My city - my brand: The different roles of residents in place branding

S (Sebastian) Zenker, E Braun, M Kavaratzis

Research output: Contribution to journalArticleAcademicpeer-review

421 Citations (Scopus)

Fingerprint

Dive into the research topics of 'My city - my brand: The different roles of residents in place branding'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance